Proposed Agenda:

What do you want to sell?

• What is the process
• What are the benefits?
• What have you patended?
• What is the legal status of your process?
• Who is competing with you?
• Who actually owns the patent rights?
• What TradeMarks do you have?
• How long will you keep the patent alive?

What is your Marketing Strategy?

• Who do you want to sell to?
• What market research have you done so far?
• Who have you sold to?
• How do you plan to get in contact with prospective customers?
• How do you plan to get in contact with prospective customers internationally?
• What sort of licenses do you intend to sell?
• Geographical Zoning & Charging

Money

• What is your pricing strategy? What do you sell and for how much?
• How do you prove the value of your product?
• How will you pay the next installment on the patent?

Outline of Marketing Materials needed

• Marketing Name(s)
• Domain Names
• Logo
• Photos
• Illustrations
• Case Studies
• Web Site
• Business Cards
• Brochures
• Flyers/Mailers

Contract with end-customers

• Charge per Site/per machine/turnover?
• Payment Terms: Monthly, Annual, One-off
• Enforcement against non-payment
• Benefits for “Reference Sites”?

Business Arrangement with me:

• Employee, Agent, Distributor
• Shareholding or not?
• Main Terms
• Costs and Percentages