Proposed Agenda:

What do you want to sell?

  • What is the process
  • What are the benefits?
  • What have you patended?
  • What is the legal status of your process?
  • Who is competing with you?
  • Who actually owns the patent rights?
  • What TradeMarks do you have?
  • How long will you keep the patent alive?

What is your Marketing Strategy?

  • Who do you want to sell to?
  • What market research have you done so far?
  • Who have you sold to?
  • How do you plan to get in contact with prospective customers?
  • How do you plan to get in contact with prospective customers internationally?
  • What sort of licenses do you intend to sell?
  • Geographical Zoning & Charging


  • What is your pricing strategy? What do you sell and for how much?
  • How do you prove the value of your product?
  • How will you pay the next installment on the patent?

Outline of Marketing Materials needed

  • Marketing Name(s)
  • Domain Names
  • Logo
  • Photos
  • Illustrations
  • Case Studies
  • Web Site
  • Business Cards
  • Brochures
  • Flyers/Mailers

Contract with end-customers

  • Charge per Site/per machine/turnover?
  • Payment Terms: Monthly, Annual, One-off
  • Enforcement against non-payment
  • Benefits for “Reference Sites”?

Business Arrangement with me:

  • Employee, Agent, Distributor
  • Shareholding or not?
  • Main Terms
  • Costs and Percentages



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